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Free Download The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling-And What to Do About It (Audiobook) English | ASIN: B0D5ZJGF3P | 2024 | 7 hours and 30 minutes | M4B@128 kbps | 391 MB Author: Allen Weiss, Debbie J. MacInnis Narrator: Allen Weiss Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product-what it has-than about its benefits-what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way. Drs. Allen Weiss and Debbie J. MacInnis, professors and branding, brand benefits, and positioning experts, are about to change that. In The Brand Benefits Playbook, Weiss and MacInnis help listeners understand, and transition to, a benefits-based model. This focus on customer benefits will teach organizations what market they are in (or could be operating in); how customers perceive their brand (and that of their competitors) in terms of benefits; the most effective way to segment a market and position a brand in terms of benefits; how to deliver benefits throughout the customer journey; and how a focus on benefits facilitates growth. Evidence-based, integrated, and simple, this innovative approach can be applied to all markets-and ensures that any brand can deliver the benefits its customers truly want. Rapidgator https://rg.to/file/2ff7522d2a925336e75ca6f11425c153/xj7ju.rar.html Fikper Free Download https://fikper.com/5ua6BqV52p/xj7ju.rar.html Links are Interchangeable - No Password - Single Extraction

O'Reilly - Prin[beeep]les and Benefits of UX Strategy Duration: 1h 40m | Video: h264, yuv420p 1280x720 | Audio: aac, 44100 Hz, 2 ch | 830 MB Genre: eLearning | Language: English by Jaime Levy Publisher: O'Reilly Media, Inc. Release Date: December 2016 ISBN: 9781491967195 Topics: User Experience This course is part one of user experience (UX) pro Jaime Levy's five part series on UX strategy. It presents a solid framework on the practice of UX strategy and its role in crafting innovative products. Tailored for entrepreneurs, start-up founders, business executives, digital product managers, and UX/UI designers, this video offers an example filled exploration of UX strategy as the must-have nexus between business strategy and UX design. Understand what UX strategy means and why it's crucial for innovative product development Learn a proven formula for performing UX strategy based on four essential tenets Discover why Lean Startup prin[beeep]les like validated user research are key to UX strategy Deconstruct the Airbnb and Uber apps to learn why they're examples of killer UX design Learn what a value proposition is, why it's needed in UX strategy, and how to create one Explore the five steps you must take to validate any value proposition Discover the UX strategy techniques you can use in any work environment Download link: http://rapidgator.net/file/7bcb3241bc2d02f97e78d9eb443939b8/bb51t.OReilly..Prin[beeep]les.and.Benefits.of.UX.Strategy.part1.rar.html http://rapidgator.net/file/c5b3df0a31584fe81fca11477c0f5baf/bb51t.OReilly..Prin[beeep]les.and.Benefits.of.UX.Strategy.part2.rar.html http://nitroflare.com/view/A90DA4B3D992724/bb51t.OReilly..Prin[beeep]les.and.Benefits.of.UX.Strategy.part1.rar http://nitroflare.com/view/F68726A5F964BDD/bb51t.OReilly..Prin[beeep]les.and.Benefits.of.UX.Strategy.part2.rar https://uploadgig.com/file/download/0c74f3503b6E26eA/bb51t.OReilly..Prin[beeep]les.and.Benefits.of.UX.Strategy.part1.rar https://uploadgig.com/file/download/b6e9AfE651f6d9d9/bb51t.OReilly..Prin[beeep]les.and.Benefits.of.UX.Strategy.part2.rar http://uploaded.net/file/0w6nwi5j/bb51t.OReilly..Prin[beeep]les.and.Benefits.of.UX.Strategy.part1.rar http://uploaded.net/file/iu4lfmy4/bb51t.OReilly..Prin[beeep]les.and.Benefits.of.UX.Strategy.part2.rar Links are Interchangeable - No Password - Single Extraction

Copywriting How To Convert Features Into Benefits That Sell (2016) MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 1.5 Hours | Lec: 16 | 257 MB Genre: eLearning | Language: English Discover The Best Well-Kept Secrets On Converting Cold Features Into irresistible Benefits That Sell YOUR Products Do you want to learn one of the most important skills in copywriting that will help you sell more products instantly? Do you want to learn exactly how to push the hot emotional buttons of your prospects and have them take any kind of action you want? Do you want to be able to write extremely powerful marketing messages? Well, if your answer is "yes" to even one of these question then this class will blow your mind! Before I tell you what exactly you are going to learn and what will your project assignment be, I'd like to introduce myself. Hi, My name is Vladimir Raykov and I do marketing. I have a Bachelor's degree in Marketing. I work as a Marketing Manager, I teach very successful courses on Marketing Fundamentals and Marketing Psychology and Copywriting. I've created and launched over 50 digital products. I also teach over 28000 students from 155 countries. So much for me, let's see what you are going to learn: In this class you will learn copywriting which is one of the most important elements of effective marketing. The art of copywriting involves strategically delivering words that get people to take a specific action that you want. It might be a sale, registration for a webinar, opt in in your email list and more. Copywriting is a broad subject and if you want to learn everything at once, it might be a bit overwhelming. For that reason I've started creating classes which address separate parts of that subject. This approach is successful, because you master copywriting one step at a time until you transform yourself into a world-class copywriter. In the first class on copywriting, I teach how to write extremely powerful, attention-grabbing headlines. And this is the second class and here you will learn how to write irresistible benefits that sell. First of all the crucial difference between features and benefits! Even advanced marketers have hard time explaining which one is which and.... Secondly, you will learn how to convert cold features into powerful and emotional benefits which sell. Next, you will learn how to identify the benefits of the benefit. Or how to dig deeper into the prospects mind and find what makes them tick. You will learn what I call the Holy Grail in marketing - The Ladder Of Abstraction. Mastering the prin[beeep]les from that lecture will instantly improve your communication skills and you will be able to create irresistible marketing messages. Next, you will learn the best place to write the benefits of your product. And how to do it exactly by using a specific formula plus a real-life example. You will learn the top 3 trigger words that you should always imply in your marketing message. You will learn simple but effective 3-step framework for writing marketing copy. You will learn the single most important factor for pricing your product or service. (And avoid a common pricing mistake) You'll gain access to valuable resources for copywriting and marketing. Make sure you download the PDF files. And much, much more... I explain every concept by providing you with great, world-class examples of the most successful copywriters in the world. So, you will be learning about proven strategies. Not vague theories. Just for a second imagine what it would be to have the skill of writing amazing marketing copy that sells. This very skill may skyrocket your sales by 2 or 5 or 10 times. And why exactly you should be concerned with benefits? Glad you asked. Because features tell, but benefits sell. Even if you have the best product in the world if you don't know how to market it, it won't be successful. You need to have copywriting skills to make it happen. This course is ideal for: Bloggers Book authors Online entrepreneurs Online marketers And people from any occupation that requires writing marketing copy for the purpose of getting response and action. ... but I want to make something clear... when I say bloggers I don't mean I will be teaching you how to write blog posts... I will be teaching you how to write pieces of marketing copy that sells. I will provide you with all the knowledge I have and all the resources I use to transform you into a world-class copywriter. I invite you to join us and develop your copywriting skills to sell more of your products almost overnight. Download link: http://rapidgator.net/file/b43bae91964c40693b81d9bbb5469e5a/i7jwb.Copywriting.How.To.Convert.Features.Into.Benefits.That.Sell.2016.rar.html]i7jwb.Copywriting.How.To.Convert.Features.Into.Benefits.That.Sell.2016.rar.html http://nitroflare.com/view/2D7523F62FB8D1D/i7jwb.Copywriting.How.To.Convert.Features.Into.Benefits.That.Sell.2016.rar]i7jwb.Copywriting.How.To.Convert.Features.Into.Benefits.That.Sell.2016.rar http://uploaded.net/file/f35yj5ek/i7jwb.Copywriting.How.To.Convert.Features.Into.Benefits.That.Sell.2016.rar]i7jwb.Copywriting.How.To.Convert.Features.Into.Benefits.That.Sell.2016.rar https://www.bigfile.to/file/NB2hxPrahTf3/i7jwb.Copywriting.How.To.Convert.Features.Into.Benefits.That.Sell.2016.rar]i7jwb.Copywriting.How.To.Convert.Features.Into.Benefits.That.Sell.2016.rar Links are Interchangeable - No Password - Single Extraction

Copywriting How To Convert Features Into Benefits That Sell (2016) MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 1.5 Hours | Lec: 16 | 257 MB Genre: eLearning | Language: English Discover The Best Well-Kept Secrets On Converting Cold Features Into irresistible Benefits That Sell YOUR Products Do you want to learn one of the most important skills in copywriting that will help you sell more products instantly? Do you want to learn exactly how to push the hot emotional buttons of your prospects and have them take any kind of action you want? Do you want to be able to write extremely powerful marketing messages? Well, if your answer is "yes" to even one of these question then this class will blow your mind! Before I tell you what exactly you are going to learn and what will your project assignment be, I'd like to introduce myself. Hi, My name is Vladimir Raykov and I do marketing. I have a Bachelor's degree in Marketing. I work as a Marketing Manager, I teach very successful courses on Marketing Fundamentals and Marketing Psychology and Copywriting. I've created and launched over 50 digital products. I also teach over 28000 students from 155 countries. So much for me, let's see what you are going to learn: In this class you will learn copywriting which is one of the most important elements of effective marketing. The art of copywriting involves strategically delivering words that get people to take a specific action that you want. It might be a sale, registration for a webinar, opt in in your email list and more. Copywriting is a broad subject and if you want to learn everything at once, it might be a bit overwhelming. For that reason I've started creating classes which address separate parts of that subject. This approach is successful, because you master copywriting one step at a time until you transform yourself into a world-class copywriter. In the first class on copywriting, I teach how to write extremely powerful, attention-grabbing headlines. And this is the second class and here you will learn how to write irresistible benefits that sell. First of all the crucial difference between features and benefits! Even advanced marketers have hard time explaining which one is which and.... Secondly, you will learn how to convert cold features into powerful and emotional benefits which sell. Next, you will learn how to identify the benefits of the benefit. Or how to dig deeper into the prospects mind and find what makes them tick. You will learn what I call the Holy Grail in marketing - The Ladder Of Abstraction. Mastering the prin[beeep]les from that lecture will instantly improve your communication skills and you will be able to create irresistible marketing messages. Next, you will learn the best place to write the benefits of your product. And how to do it exactly by using a specific formula plus a real-life example. You will learn the top 3 trigger words that you should always imply in your marketing message. You will learn simple but effective 3-step framework for writing marketing copy. You will learn the single most important factor for pricing your product or service. (And avoid a common pricing mistake) You'll gain access to valuable resources for copywriting and marketing. Make sure you download the PDF files. And much, much more... I explain every concept by providing you with great, world-class examples of the most successful copywriters in the world. So, you will be learning about proven strategies. Not vague theories. Just for a second imagine what it would be to have the skill of writing amazing marketing copy that sells. This very skill may skyrocket your sales by 2 or 5 or 10 times. And why exactly you should be concerned with benefits? Glad you asked. Because features tell, but benefits sell. Even if you have the best product in the world if you don't know how to market it, it won't be successful. You need to have copywriting skills to make it happen. This course is ideal for: Bloggers Book authors Online entrepreneurs Online marketers And people from any occupation that requires writing marketing copy for the purpose of getting response and action. ... but I want to make something clear... when I say bloggers I don't mean I will be teaching you how to write blog posts... I will be teaching you how to write pieces of marketing copy that sells. I will provide you with all the knowledge I have and all the resources I use to transform you into a world-class copywriter. I invite you to join us and develop your copywriting skills to sell more of your products almost overnight. Download link: http://rapidgator.net/file/9c540d1beb64d159c9f3b1e99c5c702f/3na46.Copywriting.How.To.Convert.Features.Into.Benefits.That.Sell.2016.rar.html]3na46.Copywriting.How.To.Convert.Features.Into.Benefits.That.Sell.2016.rar.html http://nitroflare.com/view/3560AE5A3370013/3na46.Copywriting.How.To.Convert.Features.Into.Benefits.That.Sell.2016.rar]3na46.Copywriting.How.To.Convert.Features.Into.Benefits.That.Sell.2016.rar http://uploaded.net/file/yevy83g9/3na46.Copywriting.How.To.Convert.Features.Into.Benefits.That.Sell.2016.rar]3na46.Copywriting.How.To.Convert.Features.Into.Benefits.That.Sell.2016.rar https://www.bigfile.to/file/Z5BnE8dnFayu/3na46.Copywriting.How.To.Convert.Features.Into.Benefits.That.Sell.2016.rar]3na46.Copywriting.How.To.Convert.Features.Into.Benefits.That.Sell.2016.rar Links are Interchangeable - No Password - Single Extraction

Copywriting How To Convert Features Into Benefits That Sell MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 1.5 Hours | Lec: 16 | 257 MB Genre: eLearning | Language: English Discover The Best Well-Kept Secrets On Converting Cold Features Into irresistible Benefits That Sell YOUR Products Do you want to learn one of the most important skills in copywriting that will help you sell more products instantly? Do you want to learn exactly how to push the hot emotional buttons of your prospects and have them take any kind of action you want? Do you want to be able to write extremely powerful marketing messages? Well, if your answer is "yes" to even one of these question then this class will blow your mind! Before I tell you what exactly you are going to learn and what will your project assignment be, I'd like to introduce myself. Hi, My name is Vladimir Raykov and I do marketing. I have a Bachelor's degree in Marketing. I work as a Marketing Manager, I teach very successful courses on Marketing Fundamentals and Marketing Psychology and Copywriting. I've created and launched over 50 digital products. I also teach over 28000 students from 155 countries. So much for me, let's see what you are going to learn: In this class you will learn copywriting which is one of the most important elements of effective marketing. The art of copywriting involves strategically delivering words that get people to take a specific action that you want. It might be a sale, registration for a webinar, opt in in your email list and more. Copywriting is a broad subject and if you want to learn everything at once, it might be a bit overwhelming. For that reason I've started creating classes which address separate parts of that subject. This approach is successful, because you master copywriting one step at a time until you transform yourself into a world-class copywriter. In the first class on copywriting, I teach how to write extremely powerful, attention-grabbing headlines. And this is the second class and here you will learn how to write irresistible benefits that sell. First of all the crucial difference between features and benefits! Even advanced marketers have hard time explaining which one is which and.. Secondly, you will learn how to convert cold features into powerful and emotional benefits which sell. Next, you will learn how to identify the benefits of the benefit. Or how to dig deeper into the prospects mind and find what makes them tick. You will learn what I call the Holy Grail in marketing - The Ladder Of Abstraction. Mastering the prin[beeep]les from that lecture will instantly improve your communication skills and you will be able to create irresistible marketing messages. Next, you will learn the best place to write the benefits of your product. And how to do it exactly by using a specific formula plus a real-life example. You will learn the top 3 trigger words that you should always imply in your marketing message. You will learn simple but effective 3-step framework for writing marketing copy. You will learn the single most important factor for pricing your product or service. (And avoid a common pricing mistake) You'll gain access to valuable resources for copywriting and marketing. Make sure you download the PDF files. And much, much more. I explain every concept by providing you with great, world-class examples of the most successful copywriters in the world. So, you will be learning about proven strategies. Not vague theories. Just for a second imagine what it would be to have the skill of writing amazing marketing copy that sells. This very skill may skyrocket your sales by 2 or 5 or 10 times. And why exactly you should be concerned with benefits? Glad you asked. Because features tell, but benefits sell. Even if you have the best product in the world if you don't know how to market it, it won't be successful. You need to have copywriting skills to make it happen. This course is ideal for: Bloggers Book authors Online entrepreneurs Online marketers And people from any occupation that requires writing marketing copy for the purpose of getting response and action. . but I want to make something clear. when I say bloggers I don't mean I will be teaching you how to write blog posts. I will be teaching you how to write pieces of marketing copy that sells. I will provide you with all the knowledge I have and all the resources I use to transform you into a world-class copywriter. I invite you to join us and develop your copywriting skills to sell more of your products almost overnight. 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Copywriting How To Convert Features Into Benefits That Sell MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 1.5 Hours | Lec: 16 | 257 MB Genre: eLearning | Language: English Discover The Best Well-Kept Secrets On Converting Cold Features Into irresistible Benefits That Sell YOUR Products Do you want to learn one of the most important skills in copywriting that will help you sell more products instantly? Do you want to learn exactly how to push the hot emotional buttons of your prospects and have them take any kind of action you want? Do you want to be able to write extremely powerful marketing messages? Well, if your answer is "yes" to even one of these question then this class will blow your mind! Before I tell you what exactly you are going to learn and what will your project assignment be, I'd like to introduce myself. Hi, My name is Vladimir Raykov and I do marketing. I have a Bachelor's degree in Marketing. I work as a Marketing Manager, I teach very successful courses on Marketing Fundamentals and Marketing Psychology and Copywriting. I've created and launched over 50 digital products. I also teach over 28000 students from 155 countries. So much for me, let's see what you are going to learn: In this class you will learn copywriting which is one of the most important elements of effective marketing. The art of copywriting involves strategically delivering words that get people to take a specific action that you want. It might be a sale, registration for a webinar, opt in in your email list and more. Copywriting is a broad subject and if you want to learn everything at once, it might be a bit overwhelming. For that reason I've started creating classes which address separate parts of that subject. This approach is successful, because you master copywriting one step at a time until you transform yourself into a world-class copywriter. In the first class on copywriting, I teach how to write extremely powerful, attention-grabbing headlines. And this is the second class and here you will learn how to write irresistible benefits that sell. First of all the crucial difference between features and benefits! Even advanced marketers have hard time explaining which one is which and.... Secondly, you will learn how to convert cold features into powerful and emotional benefits which sell. Next, you will learn how to identify the benefits of the benefit. Or how to dig deeper into the prospects mind and find what makes them tick. You will learn what I call the Holy Grail in marketing - The Ladder Of Abstraction. Mastering the prin[beeep]les from that lecture will instantly improve your communication skills and you will be able to create irresistible marketing messages. Next, you will learn the best place to write the benefits of your product. And how to do it exactly by using a specific formula plus a real-life example. You will learn the top 3 trigger words that you should always imply in your marketing message. You will learn simple but effective 3-step framework for writing marketing copy. You will learn the single most important factor for pricing your product or service. (And avoid a common pricing mistake) You'll gain access to valuable resources for copywriting and marketing. Make sure you download the PDF files. And much, much more... I explain every concept by providing you with great, world-class examples of the most successful copywriters in the world. So, you will be learning about proven strategies. Not vague theories. Just for a second imagine what it would be to have the skill of writing amazing marketing copy that sells. This very skill may skyrocket your sales by 2 or 5 or 10 times. And why exactly you should be concerned with benefits? Glad you asked. Because features tell, but benefits sell. Even if you have the best product in the world if you don't know how to market it, it won't be successful. You need to have copywriting skills to make it happen. Download link: http://rapidgator.net/file/f5665fecb36d238c4a15272c83c085df/a1yoz.Copywriting.How.To.Convert.Features.Into.Benefits.That.Sell.2016.part1.rar.html]a1yoz.Copywriting.How.To.Convert.Features.Into.Benefits.That.Sell.2016.part1.rar.html http://rapidgator.net/file/7b4cb51dcf9c549c3786f2e37b0472ba/a1yoz.Copywriting.How.To.Convert.Features.Into.Benefits.That.Sell.2016.part2.rar.html]a1yoz.Copywriting.How.To.Convert.Features.Into.Benefits.That.Sell.2016.part2.rar.html http://rapidgator.net/file/9e2a72558ab7aec7e90797a8a1bec06a/a1yoz.Copywriting.How.To.Convert.Features.Into.Benefits.That.Sell.2016.part3.rar.html]a1yoz.Copywriting.How.To.Convert.Features.Into.Benefits.That.Sell.2016.part3.rar.html http://nitroflare.com/view/96E806E5F2983EB/a1yoz.Copywriting.How.To.Convert.Features.Into.Benefits.That.Sell.2016.part1.rar]a1yoz.Copywriting.How.To.Convert.Features.Into.Benefits.That.Sell.2016.part1.rar http://nitroflare.com/view/817C22FFF464FAB/a1yoz.Copywriting.How.To.Convert.Features.Into.Benefits.That.Sell.2016.part2.rar]a1yoz.Copywriting.How.To.Convert.Features.Into.Benefits.That.Sell.2016.part2.rar http://nitroflare.com/view/A12974BEEB7576B/a1yoz.Copywriting.How.To.Convert.Features.Into.Benefits.That.Sell.2016.part3.rar]a1yoz.Copywriting.How.To.Convert.Features.Into.Benefits.That.Sell.2016.part3.rar http://uploaded.net/file/t4nl7tps/a1yoz.Copywriting.How.To.Convert.Features.Into.Benefits.That.Sell.2016.part1.rar]a1yoz.Copywriting.How.To.Convert.Features.Into.Benefits.That.Sell.2016.part1.rar http://uploaded.net/file/qbop00wg/a1yoz.Copywriting.How.To.Convert.Features.Into.Benefits.That.Sell.2016.part2.rar]a1yoz.Copywriting.How.To.Convert.Features.Into.Benefits.That.Sell.2016.part2.rar http://uploaded.net/file/7dknw8ja/a1yoz.Copywriting.How.To.Convert.Features.Into.Benefits.That.Sell.2016.part3.rar]a1yoz.Copywriting.How.To.Convert.Features.Into.Benefits.That.Sell.2016.part3.rar https://www.bigfile.to/file/PfSyerw8aUWm/a1yoz.Copywriting.How.To.Convert.Features.Into.Benefits.That.Sell.2016.part1.rar]a1yoz.Copywriting.How.To.Convert.Features.Into.Benefits.That.Sell.2016.part1.rar https://www.bigfile.to/file/hcVMnuApyQt6/a1yoz.Copywriting.How.To.Convert.Features.Into.Benefits.That.Sell.2016.part2.rar]a1yoz.Copywriting.How.To.Convert.Features.Into.Benefits.That.Sell.2016.part2.rar https://www.bigfile.to/file/4AAaepC8J9uP/a1yoz.Copywriting.How.To.Convert.Features.Into.Benefits.That.Sell.2016.part3.rar]a1yoz.Copywriting.How.To.Convert.Features.Into.Benefits.That.Sell.2016.part3.rar Links are Interchangeable - No Password - Single Extraction