Matt Blumberg - Startup CEO: A Field Guide to Scaling Up Your Business

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Matt Blumberg - Startup CEO: A Field Guide to Scaling Up Your Business

Unabridged AudioBook | 2013 | Genre: Business | English | ISBN-13: N/A | MP3 128Kb | Length: 12 hrs and 48 mins | 708 MB

 

A definitive book for any CEO-first time or otherwise-of a high-growth company

While big company CEOs are usually groomed for the job for years, startup CEOs aren't-and they're often young and relatively inexperienced in business in general. Author Matt Blumberg, a technology and marketing entrepreneur, knows this all too well. Back in 1999, he started a company called Return Path, which later became the driving force behind the creation of his blog, OnlyOnce-because "you're only a first time CEO once."

 

Now, more than a decade later, he's written Startup CEO. As the fifth book in the StartUp Revolution series, this reliable resource is based on Blumberg's experience as a startup CEO and covers a number of issues he's faced over the dozen years he's been a CEO.

 

Offers valuable insights into how the CEO sets the overall vision and strategy of the company and communicates it to all stakeholders

 

Discusses how to build a company's human capital by recruiting, hiring, and retaining the very best talent

 

Examines how a CEO must align available resources with the company's strategy in order to ensure success

 

Addresses what it takes to master the "How" of being a CEO-from leading an executive team to managing in any type of market

 

Engaging and informative, this book is essential reading for any, and every, CEO.

 

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