Business Fundamentals (2015)

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Lynda - Business Fundamentals

Video: AVC (.mp4) 1280x720 15fps | Audio: AAC 48KHz 2ch | 880MB

2h 25m Appropriate for all Sep 10, 2015

 

Genre: eLearning | Language: English

 

Learn the foundational concepts underlying all businesses, small to large. ASU professor Eddie Davila covers all the basics, explaining concepts such as business goals, stakeholders, profits, and various types of businesses. He then outlines what you need to think about if you were to start your own business, such as determining what your product or service will be, making and delivering your product or service, and funding your business.

 

He also reviews the basics of the people side of business: managing employees and developing customer relationships. Last, he covers the financial and information management aspects of business and provides a basic explanation of economics, so that you can understand the relationship of your business to the bigger picture.

 

Topics include:

Understanding business goals, stakeholders, and resources

Developing a product or service

Selling a product or service

Raising capital

Managing employees

Managing customer data

Understanding finances

Managing resources

Understanding economics

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