Video Marketing for Professional Coaches

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Udemy - Video Marketing for Professional Coaches

MP4 | Video: 1280x720 | 103 kbps | 48 KHz | Duration: 2 Hours | 870 MB

Genre: eLearning | Language: English

 

 

 

Life Coaches, Executive Coaches, Career Coaches, etc can grow their practice with online video.

 

Video Marketing for Professional Coaches will teach you how to use the power of online video to market your coaching practice. The connection you create with clients, your personality and your communication style are important factors that clients look at when choosing a coach. Referrals are great ways for your existing clients to share these aspects with new potential clients. But online video can help your clients refer you to their friends, and online video can expose your personality and style to thousands of potential clients over the Internet.

 

If you coach clients by phone or Skype - then using online video is a perfect tool for attracting clients around the globe. Online video can also work to attract local clients.

 

This is a comprehensive course covering everything from the basics to advanced, including selecting a camera, editing your videos, looking good on camera and most importantly, choosing your topics and structuring your videos for maximum impact.

 

Every lesson in this course includes videos and pdfs to guide you through the lessons. There are templates, checklists and sample videos to download.

 

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The course is broken into short lessons, typically one to five minutes long. Each lesson will guide you through a discrete process such as filming with a webcam, editing with inexpensive software or recording a practice video. We recommend that you watch the videos once, then start the video over and press pause while you take each step. You also have PDF documents that you can print, follow along and take notes.

 

This is a self-paced course. It can be completed in as short as one week, or it can be done one section per week for eight weeks. You are free to take the lessons in any order you want, but we recommend watching each lesson in order as they build on the prior lessons.

 

If you have never recorded a video, this course is a great place to start. We start with equipment you probably already own, and build skills one at a time.

 

If you are already publishing videos, this course will help you grow your influence online. You will learn about new equipment options and formulas for creating the types of content your audience wants to view.

 

If you want to grow your professional coaching practice and share your talents and skills with the world, online video is a great option. Sharing your knowledge and personality with potential clients is easy when you know how to use online video. Blogging and podcasting are similar options, but online video is superior for coaches who want to create strong connections to potential clients.

 

What are the requirements?

 

This course assumes you are comfortable being on the Internet and using tools like Skype and Facebook.

This course is good for coaches who are considering using video, and those who are currently using video.

This course focuses on using video for marketing your coaching practice. Although the lessons may apply to creating courses, that is not the focus.

 

What am I going to get from this course?

 

Over 42 lectures and 1.5 hours of content!

Coaches will be able to grow their client base using online video

Given a webcam, coaches will be able to use appropriate software to record and save video to a personal computer.

Given a cell phone or iPod with a video camera, coaches will be able to record a video and use appropriate software to save video to a personal computer.

Given a GoPro or similar video camera, coaches will be able to record a video and use appropriate software to save video to a personal computer.

Given a video recorded and saved by the coach in the previous module, coaches will be able to use free or low cost software to edit video.

Coaches will be able to define key skills required to exude confidence in videos.

Given six example videos, coaches will be able to identify videos featuring a confident spokesperson and videos that could be improved upon and how.

Given a Google account, coaches will be able to establish their own YouTube channel and define the settings of the channel to make it professional.

Coaches will be able to define Search Engine Optimized (SEO) and the significance of having SEO-compliant content.

Coaches will be able to generate content that meets SEO standards and simplifies the marketing of their videos.

Coaches will define how to structure a video for max impact

Coaches will outline what topics to cover for max impact.

The coach will be able to explain the importance of scheduling videos on YouTube.

The coach will be able to define the three types of content in a schedule

Given the coach's YouTube channel created in a previous module, the coach will be able to create a schedule of videos.

Coaches will be able to identify the major video-hosting website and define the pros and cons of each site.

Coaches will choose a site to host their videos.

 

What is the target audience?

 

Coaches who want to grow their practice using online marketing

Coaches who want to share their talents widely and are excited to give away quality information to attract new clients.

Life Coaches

Executive Coaches

Relationship Coaches

Health and Wellness Coaches

Career Coaches

NLP Coaches

Anyone who's business relies on selling their personality to be successful.

This course teaches DIY video - it's not for people who want to hire someone to create videos for them (although it can help with content.)

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