YouTube Projects for Business and Marketing (HD)

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YouTube Projects for Business and Marketing

Duration: 1h 51m | Video: h264, yuv420p, 1280x720, 15 fps | Audio: aac, 44100 Hz, 1 ch | 441 MB

Genre: eLearning | Level: Appropriate for all | +Project files

 

The sheer size and power of YouTube has also made it an indispensible tool for business and marketing. In this course, author Jason Osder shows how to leverage its online force to communicate your brand, engage your audience, and achieve your marketing goals. Learn to architect your YouTube integration and develop a content map to decide where your videos will live, as well as create a custom channel page that reflects your brand, integrate with Facebook and WordPress, and even build a custom video sidebar for your WordPress blog. Finally, discover how to create and monitor ads to promote your business in other ways on YouTube.

 

Topics include:

Creating marketing videos

Advertising with YouTube

Defining your marketing goals

Creating a YouTube content map: deciding where to embed your videos

Working with use case scenarios

Creating serialized content

Incorporating graphics

Setting up your channel page with a logo, description, and links

Creating a customer dialog with comments

Integrating with Facebook and WordPress

Creating, managing, and monitoring YouTube ads

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