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Google Analytics Mastery with George Gill 2015

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Google Analytics Mastery (2015)

WEBRip | English | MP4 | 1280 x 720 | AVC ~471 kbps | AAC | 61.3 Kbps | 48.0 KHz | 2 channels | ~17 hours | 3.38 GB

Genre: eLearning Video / Business, Marketing, Net: Advertising, Analytics & Automation

 

 

Sky rocket marketing results through the power of data analysis and Google Analytics!

Now You Can Learn The Secrets of the World's Most Successful Online Marketers!

 

Updated for 2015! If you can't measure it, you can't manage it! ~ Peter Drucker

 

Track, measure, and improve that which is working in your business, and the bottlenecks minimizing success. Understanding where to look, what to look for, and what to do with what you see will change everything you do in your business...

 

Best part: You can check everything out for FREE if you choose!

 

If you're looking for an "insider" shortcut guide to creating success online that will supercharge your business, your wealth, and give you your life back, then you've gotta read every word on this page.

 

Because what you're about to learn will bring you whatever you desire in life.

 

... Buckets of money...... the awe and respect of people who now doubt you...... time to spend with your family and friends...... a new life without financial worry or indecision.

 

You can get it with ...

 

Google Analytics Mastery eCourse!

 

...and the reason why...To be successful in business and in life you must have laser focus, and consistent action towards what's working. The secret is to know what's working, and not be distracted one bit by all the blinking new channels, tools, and sites that beg for your attention.

 

Most people in business can get some traffic to their website, typically spend some time on Facebook or Twitter or any of the many social media sites available to them, and may do some basic search engine optimization. But when it comes to being "successful online", most don't have the time or direction to know where and what to focus on. So we try to do it all - "jack of all trades, master of none"

 

Look. Everyone has access to Facebook, Google, Twitter, LinkedIn, blah blah blah. The fact is your customers are really there too. They're searching on Google, they're hanging out on Facebook. So why then do most businesses just spin their wheels and flounder around in search of success?

 

Think of it this way - anyone can own a set of golf clubs. Typically there's an assortment of 10 or more clubs in the bag - and you can whack the little dimpled thing with any one of those clubs.

 

But to play golf well...to be a master of the game and make the ball go exactly where you want it to go...then you need to know what clubs to use and when. You need to know when the #7 club will put you within inches of your goal where #8 or 9 will leave you in the rough, lost in the sea of all the other golfers.

 

... you need the inside secrets you will not discover casually on your own.

 

It's the same with analysis.

 

The advanced, mega powerful secrets do not appear to you magically, just because now you're in the position of having to sell something. You need a guide.

 

Google Analytics Mastery is that guide.

 

It guides you by the hand and leads you through the hell of understanding Google Analytics...

 

... past the explosion of reports staring back at you on your screen...... past the smoking wreckage of failed business and ruined dreams......and directly to action based steps that will produce ethical wealth and heavenly happiness that will bring you to tears.

 

This is the "insider" course we wish was around when we were starting out online. Learning even one or two of these secrets would have short-cut our own success by... oh... five... maybe ten years. Probably more.

 

Included in this best-selling eCourse Now Available On Udemy are secrets most businesses never discover... such as:

How to quickly and properly set-up Google Analytics to reap the rewards of accurate data

The magic of tracking goals - and why you can't afford not to have this functioning

How to make advertising dollars go further with connecting cost per click results to your web analytics

Very simple strategy to know where to focus on search engine optimization - what key phrases are worthwhile and which ones are a waste of your time

Why your current data might be wrong, and a quick simple fix to solve it

How to navigate this endless realm of reports and crush the overwhelm - (Looking right over our shoulder we guide you on our screen)

How to analyze in lightning speed by looking only at the data you need to see

Why potential customers immediately bolt for the exit on your web site - and you didn't even realize you had a problem!

How to look at the information visually if you're not a numbers person - or just hate the endless numbers

The insanely effective secret of marketers and what they're looking at

How to explode your offline marketing results through measuring strategies - yes even newspaper advertising can be tracked

What is really driving sales or leads to your business, and whats just wasting your time

How to spy on your prospects and see whats working with them on your site

How some marketing affects other marketing and whether it turns to money

How to discover why your web sites failing within minutes of scanning the data

How to measure a social media strategy immediately - we're talking the second you hit enter on that tweet or Facebook update

Why certain pages on your web site are killing your business

What content on your web site you shouldn't touch - or risk back-tracking months or even years of progress

What the search engines really think your business is about and how to fix it

And... the mystery behind online success, how some marketers seem to do everything right, and how you can apply this priceless observations to your business

...and this is just the beginning. Once you have the basics down, taking actionable, measurable steps towards marketing improvement is easy.

 

That's just a small sample of what you'll find in this members only eCourse. There is over 5 hours of video training, watching our screens as we guide you to becoming an analytics master. And give you the roadmap you need to start creating your own ridiculously successful marketing campaigns.

 

The trainings are on average 10 minutes in length. This is a powerful way to learn... watch the video, then apply the learning to your own business! Progress at your own pace or cram all weekend long and implement everything. Whichever works best for you.

 

In addition, there is over 3 hours of special video case studies for online business management included... This is where the rubber hits the road and we apply all you've learned to real businesses, real data, real lives!

 

Plus (and probably more critical than any other part of the course) in addition to the all that you get in the members area training - you also receive Lifetime Membership to our monthly members only advanced trainings! Every month we continue to guide you by way of live webinars, special reports, or recorded case studies for members only to advance your learning and your results.

 

When you think about it, this really isn't a training course you buy, rather an investment into your businesses foundation - membership that will continue to give back for years to come. In fact the course continues to evolve every month as our members grow from the advanced members only trainings. And because this isn't just what we teach, but what we do - if you get stuck, we're just a comment or email away as our Analytics team monitors the members area conversation.

 

I don't care if you've never looked at a single page of web analytics in your life. Or if you're a veteran just trying to get further ahead with your results. Or if you've tried every shiny object that's come along and failed.

 

None of that matters.

 

The ONLY thing that matters...is your desire to get started. To start measuring ALL YOUR efforts and with laser focus, start taking the right actionable steps that bring in sales and new customers in a flood, fast and furious.

 

This isn't brain surgery. You might be able to figure it all out on your own. Eventually.

Or you can take advantage of the 10+ years of bumps, successes and failures figuring out how to maximize our results, and reduce effort. We've certainly made our mistakes trying to figure all this out, where to focus, what was really working, and what was completely a waste of our time. Lost staring at computer screens for hours, days even weeks - not realizing the time spent was all in vain.

 

There is absolutely no sane reason why you should want to waste years of your own life attempting to cover this same ground.

 

This is the course we would have killed to own when we started out.

 

What am I going to get from this course?

 

Over 59 lectures and 17 hours of content!

Proper Setup and Configuration of Google Analytics

Clear Overview of Navigating Google Analytics

Integration With Google Adwords and Webmaster Tools

Clear Understanding of Reports and Action Steps Behind Them

Advanced Customization of Data to Drill Into What You Need

Advanced Events Measurement

Support Group To Assist When You Get Stuck

 

What is the target audience?

Anyone with a business marketing online or offline

Anyone with a website

Anyone looking to improve sales and lead conversions

Online Business Managers Looking To Differentiate Themselves

Marketing Companies Interested In Guiding Clients To Better Results

Web Designers Looking To Differentiate Themselves

 

Curriculum:

 

Section 1: Setup and Configuration

Lecture 1

Promotional Video - why this course?

Preview

07:33

Lecture 2

Setup and Integration Overview - New

01:38

Lecture 3

Why Google Analytics and Other Considerations - New

09:21

Lecture 4

Account Setup - Updated

07:12

Lecture 5

Account Views and Profiles - Updated

05:19

Lecture 6

Additional Setup - New

03:15

Lecture 7

Webmaster Tools Setup - Updated

03:33

Lecture 8

Google Adwords Integration

03:55

Section 2: Conversions and Goals - Beginning with the End ~ Updated 2015

Lecture 9

Conversions Overview - New

02:41

Lecture 10

Conversion Resistance - New

08:53

Lecture 11

Marketing Resistance - New

10:22

Lecture 12

Setup Goals - Updated

11:29

Lecture 13

Setup Goals - Part II - Updated

07:23

Lecture 14

Setup Eccommerce Goals and Funnels - Updated

08:04

Lecture 15

Understanding Multichannel Funnels - Updated

06:34

Lecture 16

Understanding Multichannel Funnels Part 2 - New

13:01

Lecture 17

Tap into Custom Reports

40:28

Section 3: Acquisition - Traffic Analysis ~Updated 2015

Lecture 18

Traffic Analysis Overview

10:52

Lecture 19

Segmenting Your Traffic

13:56

Lecture 20

Multi Channel Funnel - Unique Traffic Goals

03:24

Lecture 21

Key Performance Indicators - KPI's

09:08

Lecture 22

Bounce Rate - Deeper Dive

08:21

Lecture 23

Visit Duration - Deeper Dive

14:31

Lecture 24

Social Media Analysis

11:39

Lecture 25

Search Engine Optimization and Webmaster Tools

06:50

Section 4: Behaviour and Content Analysis ~ Updated 2015

Lecture 26

Content Analysis Overview

11:23

Lecture 27

Google Adwords Landing Analysis

07:55

Lecture 28

Campaign Tracking - Custom Channels

11:26

Lecture 29

Behaviour Tab Overview

06:19

Lecture 30

Landing Page Analysis

08:31

Lecture 31

Content Navigation and Your Best Funnel

11:36

Lecture 32

In-Page Analytics - What are your Hot Links

05:20

Lecture 33

Experiments! This is what Content Analysis is All About

10:05

Section 5: NEW - Automation and Systematization

Lecture 34

Automation Overview

02:41

Lecture 35

Intelligence Events

09:45

Lecture 36

Custom Alerts

05:22

Lecture 37

Scheduled Emails

07:11

Lecture 38

Custom Dashboards

17:03

Lecture 39

Custom Reports

12:56

Lecture 40

Automation Full Circle

02:44

Section 6: New ~ Mobile and Technology

Lecture 41

Mobile and Technology Overview

03:23

Lecture 42

Technology

10:26

Lecture 43

Mobile

07:40

Lecture 44

Website Speed

11:09

Section 7: Case Studies

Lecture 45

Traffic Analysis

01:13:54

Lecture 46

Content Analysis

01:08:22

Lecture 47

Systematization

55:13

Section 8: Advanced Webinars - Archive

Lecture 48

eCommerce Analysis

32:36

Lecture 49

Social Media - Advanced Webinar

35:49

Lecture 50

Custom Dashboards

29:56

Lecture 51

Experiments

25:57

Lecture 52

Advanced Segments

44:18

Lecture 53

In-Page Analytics Link Attribution - Part 1

35:24

Lecture 54

WordPress Plug-in Setup: Special Requirements for In-Page Analytics - Part II

05:09

Lecture 55

Tracking External Campaigns

33:20

Lecture 56

Exploring "not provided" Keyword Data

27:10

Lecture 57

Creating and Customizing Profiles

53:46

Lecture 58

Custom Variables

45:53

Lecture 59

Branding Measurement

56:51

 

 

Screenshots

 

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