Design Thinking: Lead Change in your Organization With Turi McKinley's

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Design Thinking: Lead Change in your Organization With Turi McKinley's

Size: 1.36GB | Duration: 2h 09m | Video: AVC (.mp4) 1280x720 15&30fps | Audio: AAC 48KHz 2ch

Genre: eLearning | Level: Beginner | Language: English

 

Design thinking is a user-centered way of solving problems. It involves extensive collaboration, using strategies such as mapping customer journeys, concept creation, and prototyping. This course teaches leaders how to help their teams adopt a design thinking mindset, and provides examples from author Turi McKinley's work at frog, a global design and strategy firm that transforms businesses at scale by creating systems of brand, product, and service. The course opens with a definition of design thinking, including the roles and spaces required for success. You will then learn how to be a good design thinking leader, with specific advice on topics from setting goals to engaging the different skill sets and personalities in the room (introverts and extroverts alike). Next, Turi dives into creative collaboration: the heart of design thinking. She covers planning, research, and concept creation, and explains how to create a "service blueprint" that will help make the design a reality. Chapter 4 introduces prototyping techniques to advance the design. Design thinking is all about collaboration, so this course integrates a living community on LinkedIn where parti[beeep]nts can share and discuss how they are applying these skills to their work. The concepts are universal; the techniques will benefit anyone in almost any industry.

Topics include:

* Defining design thinking

* Implementing a design thinking mindset and approach

* Leading design thinking

* Aligning the design team

* Managing creative flow

* Guiding collaboration

* Generating hypothesis

* Concepting

* Prototyping fast and often

* Making a culture change

 

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