Lynda -Learning Art Direction

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Lynda - Learning Art Direction

Size: 1.31 GB | Duration: 1h 10m | Video: AVC (.mp4) 1280x720 24fps | Audio: AAC 48KHz 2ch

Genre: eLearning | Level: Beginner | Language: English

The art director role is one that many designers aspire to.

 

The art director role is one that many designers aspire to. An art director is responsible for the overall vision of a design project: the concept, look, feel, imagery, messaging, and even editorial direction. It's an impressive and well-paid job-if you have the right qualifications. Understanding exactly what an art director does can help you plan your career and build the right skills. Bonnie Siegler is a designer and the art director of many high-profile and diverse projects. Here she walks members through what an art director (AD) is, how it differs from being a designer, and the skills needed to be a good AD. She finishes with two quick case studies from her own career (Frank Lloyd Wright Foundation and Newsweek) that show how exactly how an art director contributes to a project's success.

 

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