oaxino Opublikowano 14 Czerwca 2017 Opublikowano 14 Czerwca 2017 Lynda - Learning Package Design Size: 443 MB | Duration: 1h 9m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch Genre: eLearning | Level: Beginner | Language: English Package design plays a crucial role in the development of a brand's identity. Package design plays a crucial role in the development of a brand's identity. In this course, learn how to approach a package design project, and create a memorable design that accurately reflects your brand and stands out from the competition. Gerardo Herrera explains the basic roles of packaging, and goes into what makes a successful package. He also dives into branding and package format, discussing how to understand the competition, choose a form that communicates your brand, determine if you should use stock packages or go the custom route, and find the right packaging vendor for your needs. From there, he gets into the details of package design, discussing elements such as color, typography, and texture, and how they contribute to delivering positive shelf impact for your brand. * Why is packaging important? * What makes a successful package? * Choosing a form that communicates the brand * Finding a packaging vendor * Designing and testing * Typography choices * Color considerations * Materials, texture, and finishes * Shelf appeal and consumer response Download link: This is the hidden content, please Zaloguj się lub Zarejestruj się Links are Interchangeable - No Password - Single Extraction Cytuj
Rekomendowane odpowiedzi
Dołącz do dyskusji
Możesz dodać zawartość już teraz a zarejestrować się później. Jeśli posiadasz już konto, zaloguj się aby dodać zawartość za jego pomocą.