New Frontiers of Customer Strategy

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Free Download New Frontiers of Customer Strategy: Managing Sustainable, Environmental and Ethical Transitions
English | 2024 | ISBN: 1786308509 | 268 Pages | PDF | 10 MB
Digital transformation has shaped a new landscape for companies and their customers, offering companies a wealth of data with which to develop customer knowledge. However, this evolution is just one of many transformations in customer marketing within an increasingly complex reality, thrown into turmoil by environmental and social changes.

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