From Marking Products to Marketing Brands

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From Marking Products to Marketing Brands: A Legal Perspective on the History of Brand Marketing
English | 2024 | ISBN: 3031767772 | 189 Pages | PDF EPUB (True) | 36 MB
This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strongly promote their brand image or personality that there is little emphasis on promoting the branded products themselves. Central to this evolution is the development and protection of brand identifiers, such as names, logos, and more, as well as the development of registration and conflict-resolution systems to resolve disputes regarding brand identifier similarities.


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