The Marketing Strategy Desktop Guide

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Norton Paley, "The Marketing Strategy Desktop Guide"
English | 2001 | pages: 293 | ISBN: 1854181394 | PDF | 1,3 mb
A comprehensive understanding of the key tools and techniques behind any marketing strategy is essential to every business. Written in a clear, practical style this book covers the management of your: markets; competitive position; customer behaviors; pricing strategies; products/services; distribution; finance; and marketing opportunities. It also contains an abundance of checklists, charts, dos and don'ts, summaries and special tips.


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