Uplinker bookbb Opublikowano 9 Marca Uplinker Zgłoś Opublikowano 9 Marca Marketing Science Fictions by Robert Cluley English | December 19, 2024 | ISBN: 1529233380 | 192 Pages | True epub | 7,04 MB This book explores data science in practice through an ethnographic study at a global marketing technology and research firm. The book shows that, while businesses have embraced data science methods to understand markets and consumers, in practice they produce too much information. Consequently, they must be combined with creative practices that simplify and make sense of analytics. Cluley shows that in the age of data science, business is increasingly artistic. In this case, marketing science is more like marketing science fiction. This is essential reading for understanding contemporary data-driven business and marketing as well as social and economic relations in the age of surveillance capitalism, with lessons for academics and students of marketing, technology and data science.eBook Details: Robert Cluley 192 Pages 6 - 7 Hours to read 83k Total words Release Date: December 19, 2024 ISBN-13: 9781529233384 ISBN-10: 1529233380 Language: English Format: epub✅File Size: 7,04 MBDownload Links This is the hidden content, please Zaloguj się lub Zarejestruj się
Rekomendowane odpowiedzi
Jeśli chcesz dodać odpowiedź, zaloguj się lub zarejestruj nowe konto
Jedynie zarejestrowani użytkownicy mogą komentować zawartość tej strony.
Zarejestruj nowe konto
Załóż nowe konto. To bardzo proste!
Zarejestruj sięZaloguj się
Posiadasz już konto? Zaloguj się poniżej.
Zaloguj się