Winning With Strategic Marketing Driving Success for Startups and Small Businesses

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Winning With Strategic Marketing: Driving Success for Startups and Small Businesses by David Altounian, Mike Cronin
English | December 28, 2023 | ISBN: 163742549X | 174 pages | MOBI | 5.43 Mb
This book provides a comprehensive guide to marketing for leaders of small and midsized businesses, empowering them to expand and evolve their enterprises.

It offers a framework to create a fundamental marketing plan that helps business leaders understand and thrive in a competitive environment. The framework offers a step-by-step process to build a plan that will enable readers to acquire new customers, maintain existing clientele, anti[beeep]te competitors' moves, showcase product uniqueness, grasp pricing strategies, refine branding messages, and select appropriate metrics to evaluate progress.
By adhering to our straightforward approach, readers will learn how to develop a marketing strategy that will help generate sales, profit, and customer satisfaction.

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