Revenue Management for the Hospitality Industry Ed 2

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David K. Hayes, "Revenue Management for the Hospitality Industry Ed 2"
English | ISBN: 1119790778 | 2021 | 480 pages | PDF | 13 MB
REVENUE MANAGEMENT FOR THE HOSPITALITY INDUSTRY

Explore intermediate and advanced topics in the field of revenue management with this up-to-date guide
In the newly revised second edition of Revenue Management for the Hospitality Industry, an accomplished team of industry professionals delivers a comprehensive and insightful review of hospitality pricing and revenue optimization strategies. The book offers realistic industry examples from hotels, restaurants, and other hospitality industry segments that use differential pricing as a major revenue management tool.
The authors discuss concepts critical to the achievement of hospitality professionals' revenue management goals and include new examinations of the growing importance of effective data collection and management. A running case study helps students learn how to incorporate the revenue management principles and strategies included in the book's 14 chapters.
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