Good Is the New Cool Guide to Meaningful Marketing

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Good Is the New Cool Guide to Meaningful Marketing: How Brands Can Win with Conscious Consumers
English | 2025 | ISBN: 1394281757 | 178 Pages | PDF | 3 MB
The Good Is the New Cool Guide to Meaningful Marketing is your guide to future-proof your brand with purpose-driven strategies and activations that meet the demands of the new world of conscious capitalism. This book takes readers behind the scenes at some of the world's most famous brands-from purpose-driven pioneers like TOMS, the Honest Company, and Chobani, to household names like Oreo, Call of Duty, and Brand Jordan-to show you how a new wave of marketers are collaborating with values-driven creators of cool like Pharrell, Lady Gaga, and Justin Bieber.


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