Agile Marketing Implementing Scrum in a Marketing Environment

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Agile Marketing: Implementing Scrum in a Marketing Environment
by Greg Kihlstrom
English | 2025 | ISBN: 1501523570 | 327 pages | True PDF EPUB | 5.67 MB

In today's AI-driven world, effective communication with intelligent systems has become a necessity rather than a luxury. This book, Optimizing Prompt Engineering for Generative AI serves as your comprehensive guide to mastering the art and science of crafting compelling prompts that unlock the full potential of AI.
FEATURES
* An overview of Agile Principles and how they apply to marketing
* An in-depth review of Scrum: its elements, roles, and practices
* How to effectively move from a traditional waterfall approach to an Agile, Scrum-based approach
* How to work with other Agile and non-Agile teams in an enterprise environment
* The importance of continuous improvement in Agile Marketing
* How to focus on business value when implementing Agile Marketing


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