Design Thinking for Strategy Innovating Towards Competitive Advantage

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Design Thinking for Strategy: Innovating Towards Competitive Advantage
English | 2025 | ISBN: 3031790693 | 407 Pages | PDF EPUB (True) | 14 MB
The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking and the jobs-to-be-done framework to craft novel strategies that satisfy customer needs, make use of available capabilities, integrate requirements for financial success, and provide a competitive advantage. It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design holistically by applying abductive reasoning, iteratively observing customers, focusing on empathy and prototyping ideas, and validating them by actual customers.


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