International Business Management

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International Business Management: Succeeding in a Culturally Diverse World
English | 2025 | ISBN: 3031832949 | 454 Pages | PDF EPUB (True) | 11 MB
This textbook addresses the theoretical and practical dynamics of managing international businesses including multi-cultural, multi-national and global issues of managing business expansion beyond the domestic market. This new third edition provides up-to-date data and insights in dealing with challenges such as war, pandemic (COVID-19), supply chain disruption, etc. In particular, it includes a new chapter that delves into an institutional aspect of international business management and the roles of legal environments in multinational businesses such as intellectual property, international alliance/joint venture contract enforcement, and operations.


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