Toolbox Innovation Communication

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Toolbox Innovation Communication:
Breakthroughs with Skillful Communication: Strategic Models and Methods That Will Help Innovation Succeed
English | 2025 | ISBN: 3658465417 | 369 Pages | PDF EPUB (True) | 6 MB

This book offers a toolbox of models and methods that make innovative ideas successful. Innovation brings progress, competitive advantages, and increases profits. However, innovation also always entails uncertainty and provokes defensive reactions, which is why strong communication skills are needed to overcome internal and external hurdles. Successful innovation communication creates awareness and builds necessary knowledge among all key stakeholders. It is fast, flexible, and pragmatic, anti[beeep]tes resistance, addresses possible negative impacts, and builds bridges to the future.

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