Strategic Analysis and Action

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Mary Crossan, Michael Rouse, W. Glenn Rowe, "Strategic Analysis and Action"
English | 2015 | pages: 290 | ISBN: 0133370291 | PDF | 3,5 mb
Crossan is a concise, practical guide for the strategic management course. The text provides an organized set of concepts and procedures for analyzing and acting on strategic problems. It takes the point of view of the general manager and presents a consistent, operational approach to analyzing and acting on strategic problems.

This revision sees the addition of two new authors, who bring a wealth of experience in developing and teaching this course, and a commitment to excellence. The revision revolves around currency, with new and updated examples and cases, as well as reflect changes to strategy practice and theory.

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