Copywriting secrets - How to write copy that sells Witth Len Smith

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Copywriting secrets - How to write copy that sells Witth Len Smith

Duration: 3 Hours | Video: AVC (.MP4) 1280x720 25fps | Audio: AAC 44.1KHz 2ch | 850 MB

Genre: eLearning | Language: English

 

Discover the secrets of copywriting success from the master. From novice to pro in easy stages

A unique insider's view

I've been a top copywriter for 30 years or more, with clients ranging from startups to major corporations. Names like IBM, Vodafone, Lloyds, PricewaterhouseCoopers, the BBC , Travlex, Oracle, one of the world's top business schools, a number of big pharma companies and lots in the financial services arena. Not to mention one of TV's Secret Millionaires.

What am I going to get from this course?

*Over 35 lectures and 3 hours of content!

*Structure and write compelling sales copy

*Apply the power of emotional drivers, even when writing in a B2B environment

*Beat run-of-the-mill writers who focus on 'needs

*Write powerful calls to action

*Understand how to leverage features, benefits and advantages

*Craft professional press releases that get published

*Know how to become a Voice in their Industry

*Understand how to schmooze bloggers and the press to get published

*Interview end customers with confidence to create persuasive case studies

*Use the power of words to generate more sales leads

*Glean from a wealth of real-life examples

*Master White Papers - the most powerful way to generate sales leads bar none

 

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