How To Get Your Business In The Press

[Alexandr 3]

 

How To Get Your Business In The Press

English | 2 hours | AVC (.mp4) 1280x720 15fps | AAC 48KHz 2ch | 963 Mb

Genre: eLearning

 

 

Tactics For Maximizing Media Exposure

* Lectures 13

How do journalists on top-quality newspapers and online news sites decide what to write about?

*How journalists choose what to write about so you have a better chance of sneaking into their articles

*The snowball effect: how getting quoted just once can grow into an avalanche of free publicity

*The different types of media and how to target them efficiently so you don't waste time building worthless contacts

*The different types of articles and which ones you need to focus on getting mentioned in

*How to select the right journalists to build relationships with

*How a newsroom actually works so you know when and how to approach journalists without annoying them

*The difference between editors and reporters and which of those to focus on

*How to position yourself as an industry authority in the eyes of journalists -- and reap the rewards when the public starts to see you the same way

*What 'newsworthiness' means, and how understanding this concept will help get you loads more free publicity

*What journalists are really fishing for when they interview you, so you can maximize the odds of getting yourself into print

*How to become a major journalist's go-to source for comment

*What motivates journalists (Tip: It's not money) and how to use this insight to your advantage

*How to speak to journalists so they'll love you and keep coming back for more

*How to make initial contact with the hacks who matter

*What NEVER to do with journalists that will guarantee you'll get struck off their guest list -- or worse

*How to write and package your press releases so they have less chance of being ignored

*How to avoid being misquoted and inadvertently triggering negative publicity

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