Lynda - Analyzing Your Website to Improve SEO

[Alexandr 3]

 

Lynda - Analyzing Your Website to Improve SEO

English | 1h 55m | AVC (.mp4) 960x540 15&30fps | AAC 48KHz 2ch | 399 Mb

Genre: eLearning

 

 

In this course, search engine optimization (SEO) expert Peter Kent walks step-by-step through the process of reviewing the content and markup of an existing web site to improve its ranking in search engine results. This course offers a consultant's take on how to analyze each component-from keywords to content to code-and determine what improvements are necessary to become more visible to search engines like Yahoo!, Bing, and Google.

 

Topics include:

* Understanding why indexing is important

* Using the Google AdWords Keyword Tool

* Dealing with frames, iframes, and popups

* Working with SEO-friendly URLs

* Using meta tags

* Clearing source code clutter

* Building links within the site

* Working with Google+

* Reviewing page content

* Building and submitting an HTML and XML sitemap

* Garnering links outside the site

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